What do you get when you combine two insane (aka visionary) directors, a young cast of wizardly actors, a goddamn wonder woman stunt lady, and 80-plus-degree weather in LA?

You get a quirky winter-ful holiday spot for Verizon Fios that puts the Winter Olympics to shame.

People get ants in their holiday pants when they know a gift is on the way. Playing to that excitement, we created a special USPS ornament that would make kids and adults alike glue their eyes to the front door instead of the chimney.

The great state of Utah has a long list of state foods. Like cherries, their official state fruit. Or the Spanish sweet onion, their official state vegetable. Or Jell-O, the official state snack. They also lay proud claim to fry sauce, scones, and pastrami burgers. BUT one key thing they’re missing is an official state beverage to wash down all that delicious food with – a state beer, perhaps?

So we made a tongue-in-cheek campaign to make Budweiser Utah’s state beer. Yes…Utah.

We hosted a Leap Day pop-up cafe (and social experiment) to remind people how valuable extra time together can be.

This one was tricky. YouTube wanted to create an integrated ad campaign celebrating three of their top content creators: Bethany Mota, Michelle Phan, and Rosanna Pansino. That's one teen fashionista phenom, one makeup guru, and one duchess of baking. And I was a clueless grown dude!

But I studied and learned. And in the end I found stories about growth, inner beauty, and perseverance — exactly what these young women stand for. 

We unleashed YouTube’s first national rollout, all the while accelerating the profiles of these budding stars to the national stage.

We started from scratch to create a product identity for Verizon’s new Fios IPTV service. As a lead creative, I had to quickly absorb the elaborate tech and break it down into relatable features and language for consumers.

So simplicity became the theme of this campaign, which you can see here in the handful of clean and uncomplicated demo videos we produced.

All passwords are: iptv

We designed a new bottle because the others just didn't fly right.

[The one you're seeing here will spiral perfectly when thrown. Because physics.]

How badly do people want free ice cream? We found out by using modern technology to rekindle a classic thought: WE ALL SCREAM FOR ICE CREAM!!!

48 hours of wood working, hand painting, 3D printing, and Arduino playing made for a fun and truly hands-on making experience, as well as a "Best In Show" trophy at the very first AKQA Make-A-Thon.

Through Captain Morgan’s channels we created product and lifestyle posts that didn’t just sell bottles, but also bragged about what “spice” (as in Captain Morgan Original Spiced Rum) could bring to our fans – like Ben Baller diamond pieces, big game punch bowls, Cherry Vanilla bucket hats, and obviously, the best beverages in all the land.

And as simple as it may seem, language around “spice” was actually quite complicated. With so many audience segments across so many mediums like TV, mobile, web, and social, I had to develop guidelines that kept the brand voice consistent and cohesive, yet still nuanced enough for each unique campaign along each media platform.

Another main ingredient of our strategy was to play with real-time trends, which led to popular posts around topics like Squid Games, Super Bowl commercials, and wedding season.

The sample here is just a small sip of all the content we produced day in and day out to BRING ON THE SPICE.

Situations of hunger in America are hidden in plain sight.

Our OOH and TV campaign for Feeding America aimed to lift the veil.